Guides
Find dealers (dealer-fit outreach)
Turn screening results into outreach. Start with who is short, in which segment, and why the vehicle fits.
Dealer-fit checklist
- Segment fit: dealer historically sells this class (e.g. SUV, hybrid, age band)
- Inventory gap: current stock is structurally low
- Geo fit: logistics + local demand supports the move
- Price band fit: vehicle sits inside the dealer’s typical band
Outreach sequencing
- Start with dealers that are short in the segment
- Prioritize by repeat behavior (turnover, replenishment cadence)
- Use evidence: “gap + comps + margin band”
What to include in an outreach note
- Vehicle summary (key fields)
- Comparable market band (not a single number)
- Why it fits the dealer (gap / segment / turnover)
- Next action (call, hold, reserve, or pass)